Nike, Inc. (NKE) was founded by Bill Bowerman and Phil Knight in January 1964 as Blue Ribbon Sports. It was officially renamed Nike – after the Greek goddess of victory – in 1971. The company is a leader in the global athletic footwear industry. It currently generates 59% of its revenues from outside North America, and is the 60thth most popular brand in the world, as per 2013 data from the Brand Directory, compared to Adidas at 187. The company has two major segments, NIKE Brand and Other Businesses with NIKE Brand accounting for over 90% of the company’s total revenues. The Other Businesses segment includes Converse, NIKE Golf and Hurley International Read More: NKE
