Nike – Just Buy It

Nike, Inc. (NKE) is the 30th most popular global brand according to the Global 500 2012 list released by Brand Directory. The company designs, develops and markets athletic footwear and apparel, sports equipment, accessories and services. Its major markets include North America, Western Europe, emerging markets and Greater China, which together contribute over 81% of Nike’s total revenues. North America alone contributes around 41% of Nike’s total revenues.

Nike beat analyst estimates for earnings for its most recent quarter. It announced diluted quarterly earnings of $0.86 per share for the first quarter (1Q) of fiscal year (FY) 2014, while analysts were expecting EPS of $0.78. Nike’s shares were up over 6.5% on the day following the announcement.

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Nike vs. Adidas – The Better Fit

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Nike’s Earnings Beat Estimates by a Penny

Nike Inc. (NKE), the leader in global athletic footwear, reported a 40% jump in its net income for the quarter ending November 30. The company posted better-than-expected earnings of $0.59 per share from continuing operations, which is 4% higher than $0.57 recorded last year.

Mark Parker, President and CEO of the company, pleased with their second quarter performance, said: "Our strong second quarter results show why NIKE leads the industry.”

Revenues from continuing operations, which were in-line with street’s expectations, were up 8% to $6.4 billion, compared to $6 billion recorded in the comparable period last year.

NIKE, the company’s premier brand registered a 9% revenue jump in the three-month period, while revenues for its Converse range rose 11%. NIKE recorded revenues of $6.1 billion in the second quarter. The increase in the brand’s revenue was driven by growth in product categories and also in geographical sales. Meanwhile, Converse contributed revenues of $360 million to the company, primarily driven by strong performance in three regions, namely North America, UK, and China.

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