Athletic footwear – a sub-industry of
the global textiles, apparel and luxury goods industry – comprises
manufacturers and marketers of athletic footwear, apparel, and sports
equipment who sell to end consumers all over the world through online
stores, company-owned outlets, wholesalers and franchises.
The total size of the US athletic
footwear industry in terms of revenues is approximately $53.7 billion,
82.8% of which are contributed by Nike, Inc. (NKE) and Adidas AG
(ADDYY). Nike has the larger market share of 47.1%, despite it being a
younger company than Adidas. Other key players in the industry include
Under Armour (UA), Wolverine World Wide, Inc. (WWW) and Deckers Outdoor
Corporation (DECK). read more.
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